Date: 6/27/2013
Time: 11:30 AM TO 1:00 PM

WETA-TV 26/90.9 FM
2775 South Quincy Street
Arlington, VA 22206

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Event Description:
The Chamber will host a forum to help nonprofits understand what donors and funders want from charitable organizations and teach them how to better engage key audiences through fundraising practices.

The forum is led by Lindsay J.K. Nichols from Guidestar. Lindsay’s presentation will give advice about the fallacies of the “overhead ratio,” clarify the role of charity watchdog organizations, and provide actionable tips for understanding and evaluating nonprofit effectiveness, such as:
•Collecting the right information
•Communicating that information to meaningfully impact donors
•Connecting with donors to form lasting relationships

Additionally, Lindsay will share Guidestar’s ground-breaking Money for Good II research—which proves that, although few donors research the organizations they give to, almost all donors want better information.

Lunch will be provided.
Lindsay's Bio:

Lindsay came to GuideStar with a deep consulting background with worldwide public relations agencies including Ogilvy PR, Metropolitan Group, Manning Selvage & Lee, and Levick Strategic Communications. There Lindsay developed and honed her skills in media relations, grassroots communications, branding, crisis communications, and strategic communications planning for a variety of industries including nonprofit, policy, legal, healthcare, consumer, and corporate.

Lindsay manages all aspects of GuideStar’s external and internal communications, public relations, media relations, and social media activities. She serves as the GuideStar lead on the Money for Good II project and is GuideStar’s spokesperson. She is frequently quoted in the media, including the Wall Street Journal, Chronicle of Philanthropy, NonProfit Times, Dallas Morning News, and more.

Lindsay earned a bachelor’s degree in Broadcasting Communications and Women’s Studies from the State University of New York at Oswego. In 2006 she was president of Washington Women in Public Relations. She also volunteers with Safe Shores, the DC Children’s Advocacy Center. She lives in Ashburn, Virginia, with her husband, daughter, cats and turtle.


Directions:

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